Being a successful leader in today’s business environment is hard work to say the least. The shifting of many leadership roles with new accountabilities compounded with the pressure for organizations to do more with less, leaves savvy managers at a cross-road; challenged to integrate value in a new era of change. Few organizations seem to have optimized the change process itself in order to realize the full benefit that highly effective change management strategies provide.
Most organizations trying to execute strategy and achieve results in a hyper competitive marketplace find themselves struggling to run faster and execute with greater precision than ever before. Given the amount of downsizing, organizational restructuring, mergers and acquisitions, one would think that employees are becoming highly adept to change. In reality, many employees are becoming “change-weary” as the United States plans for an even slower than expected recovery. Employers need to pay particular attention to this as they begin to refocus and rebound for growth by addressing this issue head on. The success of any rebound strategy is ultimately dependent on strong front-line leadership and engaged employees. Employees may resist, adapt, or actively embrace plans for rebounding. The end result of these initiatives rests solely upon the efforts of our employees. Without their buy-in, initiatives to cultivate change will prove to be slow and painful for the organization. Competitors will fully take advantage of the time you are losing due to the lack of acceptance and embracement of strategic change from every level of your organization.
21stCentury leaders with solid business acumen many to need to add to their repertoire the inclusion of relational skills and key intangible practices that create human connection in the change process. The standard line-up of planning, focusing, setting goals and providing on-going internal communication is no longer enough to remain competitive in today’s marketplace. It’s critical to understand what drives the pulse of your people. What motivates them to take action and perform their job better than anyone else? What are your employees’ abilities and transferable skills that you as an organization have yet to recognize and harness? What are the intangible assets they possess that you need to not only encourage, but to provide an environment in which they can flourish and grow?
Keith Ferrazzi states in Who’s Got Your Back, “Life is about work, work is about life and both are about people.” Business is human, and the more we can connect with employees, the more we will facilitate a willingness to not only accept change, but to strengthen relationships across the organization. When a person in any level of management shows their genuine care and concern for their workers and their personal growth and input, the intangible imprint that they leave with that employee will enhance positive employee relations for a lifetime. Seemingly small gestures speak so much louder than words, and will remain with employees for years to come. Here are a few examples of simple acts of concern and kindness that resonate to this day. One senior vice president attended the funeral for an employee whose father passed away. A CEO of a health insurance company washed the car of an employee at work to express gratitude for his efforts in delighting a customer that day. Another executive sent flowers to the family of an employee for working long hours during a critical time. These simple acts send a powerful message and provide employees with an authentic view of the leader whom they follow. Traditionally, when a command and control style of leadership was more of the norm, displays of genuine empathy were perceived as a sign of weakness. In today’s new workplace, empathy is a competitive strength as companies navigate in an interconnected marketplace.
How might leaders embrace the intangibles, achieve stronger connection, and increase employees understanding of the changes ahead? Below are four tips that will prove helpful in navigating the new interconnected marketplace.
Be Truthful
Executives are wise to acknowledge the discomfort that comes with change, even as they reinforce the necessity for making the change and what may happen if changes are not adopted. It is critical that employers explain the business reasons why the change is needed and the consequences of not adopting the change; potential loss of customers, revenue, competitiveness and ultimately, jobs.
Provide Safety
It is important to create an environment where employees feel comfortable in asking questions, especially the tough ones. Even if one doesn’t know all the answers, the trust factor will be strengthened when a leader sets the right expectations that they will share what they are able to share as relevant information becomes available. Build in pro-active strategies to enable ongoing, two-way dialogue and ensures communication efforts remain on course.
Resist Temptation
While many people find change motivating and readily identify the positive aspects of making the change, in reality some changes themselves may not be favorable at all. Ensure your key message communicates respect to the workforce by balancing both the pain points with reasonable optimism and reinforces the broader change message. Sending the “one big happy family” message may invoke feelings of distrust. Partner with a designated internal communications team to manage communications regarding the change, speaking with one voice and solid message, will maintain the authenticity of the message and reinforce the manager’s credibility.
Teach Others
Ensuring daily workplace communications support the values of the company, and highlighting how an employee’s contribution demonstrated those values, will aid in reinforcing the desired behaviors following the change. Recognize the individuals and teams who are doing the hard work that positive change always demands. Find creative ways to celebrate small victories and share good news.
Finally, leaders who take a holistic and practical approach to planning the next change initiative will be better able to mitigate unforeseen risks and strengthen relationships with all employees, thereby improving the chances for successful execution and outcomes.
©2010 The Infusion Group™ LLC. All rights reserved. The Infusion Group ™ LLC delights in partnering with individuals, leaders and organizations in connecting people with their business vision to what matters most.





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