Reprint from 2011
Each day, millions of people around the globe collaborate using various platforms and devices to share and communicate vital information. Key initiatives and critical challenges move forward due to the unique problem solving, innovating, and collaborating skills that individuals offer. When such skills are combined to meet a common goal or objective, the collective power of the communities that result is immeasurable. The benefits of advanced learning, performance agility, and positive change instill a sense of potential that invigorates those involved.
As the global marketplace continues to expand, designing a workplace environment that can compete as well as collaborate presents new challenges to the traditional leadership mode and future core function of management.
The new workplace has become more than just a group of individuals working well together. They must now work as one within the organization. Committed to a deeper purpose and clear understanding as to why the organization exists, a common vision must be shared by all that is specifically designed to attain the organization’s purpose. The focus on collaboration may challenge the traditional norms, leadership modes, and approaches that were highly effective in the past. Given today’s challenges and a dramatically different workforce ahead, management’s traditional mode may now only work in some circumstances. For instance, let’s consider Apple’s business model.
Apple is known for dynamically changing the world and industry of telecommunications. In 2007 innovators launched the infamous iPhone. From that time onward, the world has eagerly awaited the next “i” something to come from the organization now known for its inspiration, creativity and innovation. The advent of the iPhone produced record breaking sales and resulted in the creation of the App Store for Apple’s loyal followers. Generating revenues through high volume and low cost downloads, the virtual retail mall served to not only disrupt its competitors, it created a community where professionals and freelancers alike could create and design with great ease and convenience. Those apps that reflect Apple’s high standards and become successful downloads have allowed members in the community such as Ethan Nicholas, the inventor of the game iShoot, to gain a sense of freedom and creativity not found in most positions. Apple’s strategic move disrupted more than the telecommunications industry. It has disrupted and altered the perceptions of a segment of the future workforce. A unique dimension must now be considered when organizations think of retention and creating opportunities that will lead the organization forward. It calls attention to the need to redesign the workplace of the future.
While creativity and innovation are embraced and celebrated in Apple’s culture, it is understood that there is a code of conduct and protocol that members of the community must adhere to; must operate within certain parameters and restrictions. Unique leadership characteristics and an unwavering commitment to values must be instilled from the top down in order to allow the existence of a community that benefits from so much freedom of creativity and design. It is the collaborative undertone that permeates the culture at Apple that allows for the celebration of individual creativity as well as collective contributions.
The transformational journey and increased accountability for many industries will be a marathon. As leaders,
- What does it mean to put forth the effort that this new environment is requesting from all of us?
- What does it mean to grow leadership and model the organizational values of excellence?
- What does it mean to allow your organization to be transparent, accountable and able?
- What does it mean to give up smart control?
Time to refocus your culture and shape key priorities toward becoming one?
You can learn more by calling us at 877-628-3873 and explore new approaches towards becoming one.
© 2011 All rights reserved. Judy White, SPHR, GPHR, HCS, SPHR-SCP™ is the founder of The Infusion Group™. A trusted partner in creating new possibilities in workplace design, future of work strategies and organizational management to have a meaningful impact on people, businesses, and society.